If you want to protect your trade name, it can be registered with the Dutch Chamber of Commerce. A trade name must fulfill three requirements:
- The trade name must not be confusing or misleading: a company cannot use a trade name that is already in use or that is very similar to the trade name of another company.
- A company must not add abbreviations such as “BV” to its trade name, if it is not that type of legal entity.
- The trade name must not violate already existing trademarks.