What rules apply to advertising?

If you advertise in the Netherlands, you must observe the rules on misleading and comparative advertising. Advertising is misleading if you make claims which are incorrect or incomplete. It is comparative if your advertisement refers to the name of the competitor’s product or service. Comparative advertising is permitted but may not be misleading.

Also, you are not permitted to send any electronic messages for commercial, non-commercial or charitable purposes to private individuals or companies by e-mail, telephone (sms or mms) or through social media like Twitter and Facebook without the recipient’s express consent  as this is considered spamming. In addition, people must always have the opportunity to ‘opt out’ of receiving email advertising.

Related Questions

We will show you step-by-step how to close down your business in the Netherlands.
Read More
How can you cover risks? Which different business insurances are there?
Read More
When can you open a (Dutch) bank account? How can you do this?
Read More
Directors and officers can be held liable towards the company’s creditors. Do you need a D&O Liability Insurance?
Read More
What services does a management (trust) service provide? And how high are the fees for these services?
Read More
What do you need to do if one of your customers goes bankrupt and still owes you money?
Read More
When can I file for bankruptcy? How can I do so?
Read More